Hello, I'm
Rohit Gupta
Product Lead
Build products that improve how millions of people work and live.
About
A little about me
I'm a Senior Product Manager with a track record of taking products from zero to one. I thrive at the intersection of user empathy, business strategy, and engineering pragmatism — translating ambiguous problems into clear, shippable roadmaps.
Over the years I've partnered with engineers, designers, and executives to launch features that move the needle on growth, retention, and revenue. I believe the best products are born from relentless curiosity about users and a willingness to kill your darlings when the data says so.
Outside of work I enjoy hiking, reading about behavioral economics, and experimenting with side projects that scratch my own itches.
Skills & Expertise
Work
Featured Projects
AI-Powered API Documentation
Built a platform capability that auto-generates context-aware API field descriptions using LLMs. Achieved a 92% GitHub PR acceptance rate, updated 1,600+ fields, and improved schema discoverability from 30% to 50%.
Shopify ↔ NetSuite Integration
Led the 0→1 build and GTM of a Shopify-NetSuite connector at Celigo — automating Order, Inventory, Returns, and Payment sync for B2B merchants. Scaled to 100s of enterprise customers and earned 145+ five-star reviews on G2.
Mobile Checkout Redesign
Led end-to-end redesign of the mobile checkout experience. Streamlined a 7-step flow to 3 steps, increasing checkout completion by 18% and reducing support tickets by 32%.
Career
Experience
Product Lead, Developer Platforms
·WayfairNov 2025 — Present
- –Lead multiple platform teams across API, Web, and App platforms, responsible for the end-to-end developer experience from design to production
- –Spanning testing, observability, and CI/CD systems across thousands of developers
- –Driving AI Accelerated Software Development Life Cycle (SDLC) initiatives
Product Lead, API Platform
·WayfairJul 2023 — Oct 2025
- –Scaled API platform from early-stage to maturity, growing from 30 to 200+ APIs
- –Increased request volume from 500M to 3B requests per second while supporting thousands of developers globally
- –Led AI and Model Context Protocol (MCP) integrations into the platform
Director of Product Management, API Connectors & App Marketplace
·CeligoFeb 2018 — May 2023
- –Led 2 product lines (eCommerce and High Tech) spanning 15+ products and 30+ engineers
- –Built API integrations and connectors to ERPs, CRMs, MarTech, eCommerce and Payments SaaS platforms
- –Grew the Integration Marketplace to serve thousands of enterprise customers
Senior Product Manager, Storefront & Marketplace Connectors
·CeligoMar 2016 — Jan 2018
- –Scaled customer adoption from initial launch to thousands of B2B merchants
- –Achieved >$XM ARR in the first 12 months by delivering automated Order, Item, Returns Management, and Payment solutions
Product Manager, Storefront Connectors
·CeligoFeb 2015 — Feb 2016
- –Led end-to-end development and GTM launch of a zero-to-one B2B SaaS product
- –Scaled from concept to $XM+ ARR in first 12 months, adopted by 100s of enterprise merchants
Software Engineering Lead
·CeligoNov 2011 — Jan 2015
- –Architected and delivered scalable backend services in Java and Node.js for an integration platform
- –Enabled seamless connectivity with 4+ third-party APIs including Salesforce, Shopify, and more
Co-Founder
·OrderNowJun 2013 — Apr 2014
- –Launched "OrderNow," a QR-based digital menu app for restaurants
- –Led user research with 20+ restaurateurs, defined MVP requirements, and shipped on Google Play
Contact
Let's connect
Whether you want to talk product, explore a collaboration, or just say hello — my inbox is open.